In 2020, Guoshu Mijue® was created by Leyuan Company. When the product staff investigated abroad, it was found that the locals were used to using fruit and vegetable juice as a daily drink, but the domestic situation was that“more than 80% of the people had insufficient intake of fruits and vegetables”, “Working groups have no time to eat fruits and vegetables” and “children do not like to eat vegetables”. Through a large amount of market research, we found that the public has a general understanding of the healthy nutrition of fruits and vegetables. However, due to the problems of poor taste, poor freshness and low nutritional value of existing fruit and vegetable juice products, and the lack of relevant cognition, users' awareness of fruit and vegetable juice is not high. That got us thinking: How to make a good juice? How to promote the development of fruit and vegetable juice categories? How to use fruit and vegetable juice to help people improve dietary structure? According to researches, we found that fruit and vegetable juice is not a combination of fruit and vegetables. It needs to be supported by a more scientific and professional nutrition methodology. Therefore, we have set up a nutrition research and development team, population nutrition research team, and innovative process research and development team. Relying on the theory of nutrition, different fruit and vegetable nutrition intake programs are customized for different groups, so that users can drink fruit and vegetable juice products that are more convenient, safe and scientific and nutritious every day. Guoshu Mijue® redefines fruit and vegetable juice products, aiming to create a secret fruit and vegetable juice. It is our mission and responsibility to use fruit and vegetable juice to help people improve their dietary structure and contribute to a healthy China.

Scientific and Professional Leader